A better way to shop
for hair care products
FILTER OUT WHAT DOESN'T WORK
BASED ON LAB MEASUREMENTS OF YOUR HAIR
PRODUCT RECOMMENDATIONS BASED ON YOUR HAIR PROPERTIES, YOUR FAVORITE BRANDS, AND YOUR BUDGET
YOU DECIDE WHAT TO BUY
NEW RECOMMENDATIONS ADDED MONTHLY ACCORDING TO YOUR FEEDBACK
How it Works
Get expert hair analysis and product recommendations from the comfort of your own home
Complete at-home tests and send us back a sample of your hair
Our experts perform a series of tests to determine your hair's properties
Learn about your hair's properties and needs
What our customers are saying
"I was really impressed with my results from hairID! I always thought my hair was medium-thick, and this test actually told me it's more on the medium-thin side."
What happens after I make a purchase?
After you purchase an assessment, we'll send a testing kit to your address. You’ll conduct the at-home water hardness and scalp sebum tests and send back a small sample of your hair. We will send you a link containing your hairID results within 1-2 weeks after receiving your hair sample in our Buffalo, NY based lab.
Do I need to cut my hair?
No, please don’t cut your hair sample! Simply collect hair from your brush or shower drain.
Is my DNA analyzed?
No, we do not collect DNA data from your hair. We strictly analyze your hair sample to produce information about its physical composition.
Will I receive hair products?
No, we do not sell products.
Are you affiliated with any hair care brands or products?
No, we are not affiliated with any hair care brands or products.
How do you choose which products to recommend?
Our proprietary algorithm matches your hairID profile to products in our database based upon ingredient compatibility. Our database contains hair products sold at Sephora, Ulta and Target. Upon registering your kit, we ask you to answer a series of questions on your shopping preferences and adjust our recommendations accordingly.