Clare Plunkett_hairID box_r1_MIN_2850.jpg
Clare Plunkett_hairID box_r1_MIN_2850.jpg

Know your hair 
Improve its care

Take our test and stop guessing which
products will work for your hair. 
  • Thickness, porosity and damage measurements

  • Product recommendations based on test results 

  • No sponsored brands 

How it Works

Get expert hair analysis and product recommendations from the comfort of your own home

full kit_ DN edits.png
full kit_ DN edits.png

1

SEND SAMPLE

Complete at-home tests and send us back a sample of your hair

LAB TESTING

Our experts perform a series of tests to determine your hair's properties

cuticles_microscope.png

2

summary_report.png

3

hairID PROFILE

Learn about your hair's properties and needs

PRODUCT RECOMMENDATIONS

We match your hairID with compatible products from your preferred retailers

4

31.png

CINDI, 31

Thin 

High Porosity

Dry Scalp 

Chemical Damage

26.png

ANYA, 26

Medium Thin

Low Porosity

Oily Scalp

Heat Damage

51.png

NANCY, 57

Medium Thick ​

High Porosity

Slightly Oily Scalp

UV Damage

maneaddicts.png

What our customers are saying

Anne, CA

FAQs

What happens after I make a purchase?

After you purchase an assessment, we'll send a testing kit to your address. You’ll conduct the at-home water hardness and scalp sebum tests and send back a small sample of your hair. We will send you a link containing your hairID results within 1-2 weeks after receiving your hair sample in our Buffalo, NY based lab.

Do I need to cut my hair?

No, please don’t cut your hair sample! Simply collect hair from your brush or shower drain.

Is my DNA analyzed?

No, we do not collect DNA data from your hair. We strictly analyze your hair sample to produce information about its physical composition.

Will I receive hair products?

No, we do not sell products.


How do you choose which products to recommend?

Our proprietary algorithm matches your hairID profile to products in our database based on ingredient compatibility. Upon registering your kit, we ask you to answer a series of questions on your shopping preferences and adjust our recommendations accordingly.

 
Subscribe to our newsletter
for updates about us and our science.

Thanks for submitting!

Contact Us

Thanks for submitting!