We Analyze Your Hair
So You Don't Have To 

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"This Scientific Strands Test Tell You EVERYTHING About Your Hair, and How to Give it Proper Care."

How it Works

Get expert hair analysis and product recommendations from the comfort of your own home

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1

SEND SAMPLE

You complete at-home tests and send us back a sample of your hair

LAB TESTING

Our experts use microscopy and surface tensiometry to determine your hair's properties and assess any damage

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2

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3

hairID PROFILE

Learn about your hair's properties and needs

PRODUCT RECOMMENDATIONS

We match your hairID with compatible products that meet your hair goals and budget

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CINDI, 31

Thin 

High Porosity

Dry Scalp 

Chemical Damage

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ANYA, 26

Medium Thin

Low Porosity

Oily Scalp

Heat Damage

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NANCY, 57

Medium Thick ​

High Porosity

Slightly Oily Scalp

UV Damage

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What our customers are saying

Anne, CA

FAQs

What happens after I make a purchase?

After you purchase an assessment, we'll send a hairID testing kit to your address. You’ll conduct at-home water hardness and scalp sebum tests and send back a small sample of your hair. We will send you a link containing your hairID results within 1-2 weeks after receiving your hair sample in our Buffalo, NY lab.

Do I need to cut my hair?

No, please don’t cut your hair sample! Simply collect hair from your brush or shower drain.

Is my DNA analyzed?

No, we do not sequence DNA data from the hair we collect. We strictly analyze your hair sample to produce information about its physical composition.

Will I receive custom hair products?

No, we do not make custom products. We believe there are commercially available products that satisfy almost all hair types and needs. With your input regarding budget and hair goals, we help you find the products that meet your hairID profile and needs. 


How do you choose which products to recommend?

Our proprietary algorithm matches your hairID profile with products in our database based on ingredient compatibility. Upon registering your kit, we ask you to answer a series of questions regarding your shopping preferences and adjust our recommendations accordingly.

 
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