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hairID Complete Hair Assessment

Not sure what exactly your hair needs? No problem! Our hairID Kit uses scientific analysis to give you personalized, expert curated product recommendations and hair care routines—all delivered to you from our Buffalo, NY based laboratory.


Get the scientific recommendations your hair has been in need of and shop at the retailers you already frequent. All it takes is a five-minute, at-home test.


Personalized hair care begins with the hairID Complete Hair Assessment.


Recommendation refresh for every quarter.

Find out which of the season's buzziest products are best for your hair. 

Saves Time & Money

Inspires Confidence

Ships FREE Anywhere in the US

Support Available Here

Everything you need to send back to our lab so we can analyze your hair and provide you with personalized product and routine recommendations.

1. hairID Checklist

2. Water Sample Collection Kit

3. Scalp Sebum Test

4. Hair Sample Collection Kit

How it works

The 5-min, at-home hairID Test that provides science-derived product recommendations.


Complete at-home test & mail hair and water samples 



Our Lab experts analyze your samples



Access your hairID profile and personalized recommendations

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Receive new product recommendations every quarter

What Our Clients Are Saying


I'm so impressed by my hairID results! It's hard to believe all these years I've not known this about my hair.

Dec 5, 2023

average rating is 5 out of 5


It's pretty cool that I could just email them and ask them to explain things more and they actually engaged with me and really have an understanding of my hair. I didn't expect to get so much attention for the price I paid

Dec 1, 2023

average rating is 5 out of 5


recommendations worked well for me. Nice to find products that suit my hair

Nov 27, 2023

average rating is 5 out of 5


Nov 17, 2023

average rating is 5 out of 5


I’m still in awe of the results. Everything that I believed, that I’ve been told by stylists over the years is so very different from the result. I’ve been told I have fine, high porosity hair. My results state otherwise—I have medium strands and low porosity! I’m not sure what to make of it. I wish, perhaps, that the sections of my hair samples could have been separated so that maybe certain portions of my head have higher and lower porosity, for example a sample near the nape of my head and from the sides (mid-lengths). I will try styling products more conducive to low porosity hair and see if my style results are improved. The testing was certainly fun and affordable.

Nov 14, 2023

average rating is 4 out of 5


This is absolutely amazing, exactly what I have been looking for. This test gave me all the information that I have been missing. Totally worth it!!

Nov 6, 2023

average rating is 5 out of 5
  • What happens after I make a purchase?
    After you purchase an assessment, we'll send a hairID testing kit to your address. You’ll conduct at-home water and scalp sebum tests and send back a small sample of your hair. We will send you a link containing your hairID results within 1-2 weeks after receiving your hair sample in our Buffalo, NY lab, along with ten product recommendations.
  • How does the subscription work?
    After you receive your initial hairID report, for $4.99 each quarter (every three months), we will update your hairID profile with 10 new product recommendations. Subscribers can expect to receive fresh recommendations on January 1st, April 1st, July 1st and October 1st. You can cancel at any point.
  • Do I need to cut my hair?
    No, please don’t cut your hair sample! Simply collect hair from your brush or shower drain.
  • Is my DNA analyzed?
    The Hair Analysis Kit is designed to provide information about the physical condition of your hair. It does not involve medical diagnoses, sequencing of DNA, or the production and distribution of health-related data.
  • Will I receive custom hair products?
    No, we do not make custom products. We believe there are commercially available products that satisfy almost all hair types and needs. With your input regarding budget and hair goals, we help you find the products that meet your hairID profile and needs.
  • How do you choose which products to recommend?
    Each season we pick a few dozen most talked about products and a some drug store staples to research. Then our proprietary algorithm matches your hairID profile with the products of the season based on ingredient compatibility and other factors. As you provide us with feedback on your experience with the recommended products we adjust our recommendations for the next season accordingly.
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